Sound generates feelings and emotions; feelings and emotions drive behaviour.

We use sound to influence retail behaviour from increasing shopper dwell times and spend, to providing an ambience that staff really want to work in, creating a positive uplift in their experience and improved customer satisfaction ratings.

We ran academic research into customer behaviour and found that:

76% of shoppers say their mood is affected by the in-store ambience
60% of shoppers said they would shop longer if they liked what they heard
61% of retailers agree that playing interesting music and radio increases staff productivity

So if you radio can increase staff performance, customer behaviour and the overall atmosphere in your mall, the question is, why wouldn't you have it?

Messaging works, and because it's such a powerful tool, you can even use it to promote messages that make a real difference, which is exactly what we did with the #DogsDieInHotCars campaign. View the case study to see how effective radio can be.

We don't just offer a radio facility, but also the expertise and insight into how it could work best for you, making sure the audio we provide is completely OnBrand.

To find out more about our radio options, feel free to give me a call me on 03333 220022 or hit reply to get in touch.

All the best,

Dougie Nicoll
Delivering OnBrand Customer Experiences
Phone | Store | Digital