BRAND
GUIDELINES

Colours

Our main color is Kelly Green.

#3db737 Color Hex

#3db737
(61,183,55)

Color spaces of #3db737

RGB 6118355
HSL11754%47%
HSV117°69%71%
CMYK 0.560.000.80   0.27
XYZ21.286237.00077.7702
Yxy37.00070.32220.5601
Hunter Lab60.8282-43.985135.0060
CIE-Lab67.2776-55.316760.6248

Tints and Shades of #3db737

#dcf1d3
#96d57c
#3db737
#306f16
#204a0e

Shades of Black

#333333
#231f20

Footer

#3D3D3D

Boxes

#F4F4F4


PALETTE DOWNLOAD

Fonts

Our typeface is Asap. (Google Font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Vag Rounded - Used for subtitles and call out boxes.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Calibri - Used in Presentation for body text.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


Don't

Never use Italic.

Do

Play with different font sizes.

Make sure you place your text where it can be easily read.

Break your text up into separate text boxes.

Email Signatures

Name Surname
Job Title
T: 03333 220022
M: Your mobile number


Email Disclaimer & Company Info

You may also want to add a banner at the end of the signature. Please click this link to select a proper banner.

About Us

We deliver OnBrand customer experiences on the phone, in store, and digitally.


We ensure your customer hears and sees the very best of you by creating positive experiences that strengthen the relationship between your customers and your brand. This ensures they'll stay longer, spend more and come back time and time again.


We specialise in using audio, language & technology to:


Our goal is to improve every moment that your customer engages with you, through every step of their journey.

Our unique methodology allows us to live the journey, review it and then play it back to you, with solutions to meet your commercial objectives and clever technology to reduce customer effort and internal costs.


We're a diverse pool of talent - a blend of the creative and the practical, the academic and the commercially astute.

We're fresh enough to innovate and experienced enough to shape and optimise the way you connect with your customers.

We've been influencing customer behaviour and enhancing their experiences for over 10 years with some of the UK's most recognisable brands, and we're always excited to talk to new clients.

Tone of Voice

Our language should be clear and easy to understand. We are advising brands on how to communicate, so our communications must be the best. We are judged on that.

Convey our expertise in a natural, non-technical way. Communicate in a way that shows we understand our clients, and have the confidence and expertise to find the right solution.


Do

Talk like we talking to an individual, not a crowd.

Use contractions to sound natural - 'it's, we're, 'you're'

Read it back, then ask someone else (preferably the QA person) to check it.

PROOFREAD EVRYTHING.


Don't

Never speak in third person, always in first.

Don't refer to us as 'OnBrand Group', or clients as 'clients'. Use we're, you're, etc...

Stay away from jargon or complex terms. If you have to use an industry acronym, think about who you are speaking to, and if you need to explain it.

DO NOT SEND A PIECE OF MARKETING OUT WITHOUT IT BEING SIGNED OFF by either by the copywriter or the QA person.


Common Mistake

In store (Correct word is In-store)

On brand(Correct word is On-brand)

On hold (Correct word is On-hold)

Documents

CI Admin

Radio Control Panel

Offers